Catalina Snacks, a company known for its innovative health-focused snack offerings, has made a significant leadership addition to drive its rapid growth strategy. In March 2025, Elias Aoukar was appointed as the Chief Supply Chain Officer (CSCO) to enhance operational excellence. This move underscores the company’s commitment to scaling operations efficiently as it expands its product line. The appointment is expected to support the company’s goal to redefine healthy snacking.
Elias Aoukar’s Background and Expertise
Elias Aoukar brings extensive experience in supply chain and operations leadership, primarily in the consumer packaged goods (CPG) industry. He has a proven track record in supply chain transformation, customer service excellence, sourcing strategy optimization, and end-to-end logistics. Most recently, he served as Chief Operating Officer at ByHeart, where he scaled production and enhanced operational capabilities in the premium baby formula sector. His previous roles include Senior Vice President of Supply Chain at KIND.
Aoukar’s experience at KIND, Danone North America, and Stonyfield Farm has equipped him with the skills to drive operational excellence and support rapid growth strategies. His leadership skills will be crucial in fueling Catalina Snacks’ next phase of expansion. The company’s expanding retail footprint and disruptive innovation in healthy snacking have been foundational to its success. For more insights on healthy snacking trends, visit healthy snack trends.
Strategic Vision for Catalina Snacks
According to Doug Behrens, CEO of Catalina Snacks, “We are thrilled to welcome Elias to the Catalina Crunch leadership team. His deep expertise in supply chain management, operational strategy, food quality and safety, and logistics optimization will be critical in fueling our next phase of expansion.” The company credits its success to its expanding retail footprint and disruptive innovation in healthy snacking. With Elias at the helm of the supply chain, Catalina Snacks is well-positioned to drive greater efficiencies and innovation across its business. The company’s focus on low sugar, high protein, and high fiber snacks aligns with its “better-for-you” philosophy.
Catalina Snacks’ product range includes Catalina Crunch cereals, cookies, and snack mixes, all of which are positioned as healthier alternatives. The company’s commitment to redefining healthy snacking is evident in its product portfolio. For those interested in the latest snacking trends, 2025 snacking trends provide valuable insights.
Product Portfolio and Mission
Catalina Snacks was founded in 2018 by Krishna Kaliannan, who was motivated by his personal need for healthier snack options due to his Type-1 diabetes diagnosis. The company’s product range is designed to meet the evolving needs of health-conscious consumers. Catalina Snacks’ products are not only delicious but also packed with nutrients, making them a great choice for those looking for healthier snack options. The company is committed to delivering high-quality products that are low in sugar, high in protein, and rich in fiber.
Some key features of Catalina Snacks’ products include:
* Low sugar content
* High protein levels
* Rich in fiber
* Delicious taste
These attributes are central to the brand’s “better-for-you” philosophy. For more information on clean ingredients in snacks, check out Simply Snacks.
Company Overview
Catalina Snacks, headquartered in Indianapolis, Indiana, is a company that is making waves in the healthy snacking industry. The company was founded in 2018 by Krishna Kaliannan and has since grown rapidly. With Elias Aoukar now on board as CSCO, the company is poised for further growth. For those interested in learning more about the brand’s recent developments, the Catalina Crunch brand refresh is worth exploring.
The company’s leadership team, including CEO Doug Behrens and CSCO Elias Aoukar, is committed to driving operational excellence and supporting the company’s rapid growth strategy. As the demand for healthy snacks continues to rise, companies like Catalina Snacks are well-positioned to meet this demand. For more insights on snacking trends during economic uncertainty, visit snacking trends.