Exciting news is brewing in the snacking scene as Cheez-It and Wendy’s have teamed up to launch a limited-edition snack collaboration – the Cheez-It x Wendy’s Baconator Crackers. This innovative product is set to hit stores nationwide in July 2025 and will be available for a limited time only. The collaboration brings together Cheez-It’s signature crunch with the savory, smoky essence of Wendy’s Baconator burger, made with 100% real cheese and infused with Applewood smoked bacon flavor. As Wendy’s noted in their press release, “With Wendy’s, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can.”
Unpacking the Flavor Profile
The Cheez-It x Wendy’s Baconator Crackers are a true reflection of the iconic Baconator burger, with each cracker delivering beefy, cheesy, and bacon-rich flavors in a portable 1-inch format. The flavor profile is inspired by Wendy’s Baconator burger, which includes two quarter-pound patties, six slices of Applewood smoked bacon, cheese, ketchup, and mayo. Fans of the Baconator will love how the essence of this beloved burger has been translated into a snackable format. For those interested in exploring more snacking trends, insights into the snacking landscape reveal the growing demand for bold flavors.
Exclusive Offers and Bundles
To make the most of this limited-edition release, Cheez-It is offering an exclusive bundle on their official website. The Cheez-It x Wendy’s Baconator Bundle includes a box of crackers and a Wendy’s Frosty Key Tag, which offers a free Jr. Frosty with every purchase through the end of 2025. Shoppers can also enjoy free shipping with the code “CHEEZBURGER” while supplies last. Additionally, a QR code on the box provides a $2 Baconator sandwich discount in the Wendy’s app, encouraging fans to try the burger that inspired the crackers. For those looking to elevate their snack game, consider submitting your favorite dessert recipe to be featured.
Fast-Food Flavors Take Over the Snack Aisle
The collaboration between Cheez-It and Wendy’s is part of a larger trend of fast-food flavors making their way into the snack aisle. Other notable examples include Goldfish’s Chick-fil-A Sauced crackers and Slim Jim’s Buffalo Wild Wings meat sticks. Wendy’s is expanding its grocery store presence with core menu items like chili, burger patties, and bacon, marking its first foray into the snack aisle. This trend is expected to continue, with consumers snacking trends in 2024 showing a preference for bold and familiar flavors.
Getting Your Hands on the Cheez-It x Wendy’s Baconator Crackers
The official announcement for the Cheez-It x Wendy’s Baconator Crackers was made on June 10, 2025, with a retail launch following in July 2025. Due to limited availability, fans are encouraged to act quickly to secure their bundle. The product can be purchased online or found in stores nationwide. For more information, visit the Cheez-It website or the Wendy’s website. Interested in learning more about the future of snacking? Check out 2025 snacking trends for insights into the evolving snack landscape.
Exploring the Broader Snacking Landscape
The success of the Cheez-It x Wendy’s Baconator Crackers highlights the growing demand for innovative and flavorful snacks. As consumers continue to seek out new and exciting products, brands are responding with creative collaborations and unique flavor profiles. For those interested in discovering more about the snacking landscape, snacking trends and innovations offer valuable insights into the evolving market. Whether you’re a fan of bold flavors or healthy snacks, the future of snacking looks bright. You can also submit your favorite local dessert shop to our business directory to stay connected with the snacking community.