Hormbles Chormbles has launched a new line of high-protein, zero-sugar candy bars that are redefining the concept of guilt-free candy. Introduced in April 2025 by Jared Smith, co-founder of RXBAR, the brand is based in Chicago and aims to combine indulgence with nutrition. The debut product is a line of chocolate-flavored candy bars that are both healthy and tasty. With a strong focus on nutrition and taste, Hormbles Chormbles is set to shake up the candy industry.
Product Details: A Nutritional Powerhouse
Each 33g bar contains 10 grams of protein, 0 grams of sugar, and only 100 calories, making it an attractive option for health-conscious consumers. The protein is sourced from high-quality whey and milk protein, providing essential amino acids for muscle recovery and satiety. The bars are designed to deliver a “real candy experience” with a chocolate base and crunchy interior, avoiding the sugar crash of traditional candy. For those looking for healthier snacking options, Hormbles Chormbles is a great choice, similar to other trends like freeze-dried candy.
Making Candy Make Sense
The brand’s slogan, “Make Candy Make Sense,” reflects Jared Smith’s vision to create a guilt-free candy that doesn’t compromise on taste or nutrition. As Smith notes, “Candy never really made sense to me. At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy… There was an opportunity to bridge the gap between the nutrition world and candy. That’s why I created Hormbles Chormbles.” This vision is in line with current healthy snacking trends.
Market Context: Bridging Candy and Protein Trends
The U.S. chocolate candy market is valued at $28.1 billion, with 98% of American households purchasing candy annually. At the same time, protein snacks are a growing trend, and Hormbles Chormbles is positioned at the intersection of candy and high-protein confections. With the guidance of Peter Rahal, RXBAR co-founder and advisor to Hormbles Chormbles, the brand is well-equipped to navigate this market. Fans of RXBAR can explore more protein-rich options and even submit their own dessert recipes for consideration.
Flavors, Pricing, and Availability
Hormbles Chormbles is launching with four flavors: Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter. The bars are sold in boxes of 12, priced at $39.99 per box, and are available exclusively online at www.hormbles.com. This pricing strategy is competitive with other high-protein snack options, making it an attractive choice for consumers. For those interested in exploring more snacking trends, there’s a growing interest in snacking trends during economic uncertainty.
Shaking Up the Candy Aisle
As Jared Smith puts it, “The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value. At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.” By reinventing candy with a focus on nutrition, Hormbles Chormbles is poised to make a significant impact. For those looking to explore more healthy snacking options or even submit a local dessert shop to a business directory, Hormbles Chormbles is a step in the right direction, fitting into the broader landscape of healthy snacks trends and innovations. With its innovative approach, Hormbles Chormbles is set to be a leader in the healthier candy market.