Mars Wrigley has partnered with Universal Pictures and Amblin Entertainment to launch limited-edition M&M’s x Jurassic World Rebirth packs, coinciding with the movie’s premiere on July 2, 2025. The packs are available for a limited time at MMS.com, 7-Eleven, Circle K, and select national retailers. This collaboration is a significant move in the confectionery industry, as it brings together two beloved brands in a unique and exciting way. The limited-edition packs are sure to be a hit among fans of both M&M’s and Jurassic World, and some can even check out more summer candy innovations for the latest trends.
The Limited-Edition M&M’s Packs
The limited-edition M&M’s packs are a collectible treat for fans of the Jurassic World franchise. The packs feature three unique designs inspired by the action and dinosaurs of Jurassic World Rebirth. Each 2.83oz share-size pack features movie imagery and is part of a 12-pack collection available online at MMS.com. The “mega”-sized peanut butter M&M’s offer a larger treat compared to standard M&M’s.
Engaging Fans Through Rewards
Martin Terwilliger, Marketing Vice President, Mars Wrigley North America, said, “At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that.” Fans can join the M&M’s Fun Club rewards program to unlock exclusive content, challenges, and prizes. By scanning receipts, completing missions, or uploading photos of all three pack variations, fans can earn points, including 200 bonus points for completing specific tasks. For those interested in the manufacturing process behind such treats, the candy manufacturing automation revolution is worth exploring.
To participate, fans can sign up for the M&M’s Fun Club at https://www.mms.com/en-us/mms-fun-club. Some key benefits of joining the program include:
* Exclusive content and challenges
* Opportunities to earn points and prizes
* A chance to be part of a community that shares similar interests
Celebrating Jurassic World Rebirth
The limited-edition M&M’s packs celebrate the highly anticipated Jurassic World Rebirth, starring Mahershala Ali, Jonathan Bailey, and Scarlett Johansson. This collaboration is part of a broader strategy to merge entertainment and brand engagement for major movie releases. Foodies and fans can check out submit their dessert recipe to be featured on a popular food blog.
Where to Buy and Stay Connected
The limited-edition M&M’s x Jurassic World Rebirth packs can be purchased at MMS.com, 7-Eleven, Circle K, and select national retailers. For more details, fans can visit the official M&M’s site at https://www.mms.com/en-us. To stay connected with M&M’s and get the latest updates, fans can follow @mmschocolate on Facebook, X (formerly Twitter), TikTok, and Instagram. For those in the dessert business, consider listing your local dessert shop in a popular directory.
To stay up-to-date on the latest snacking trends, including the rise of vegan desserts, check out the vegan desserts market trends. For more insights on the snacking industry, visit snacking trends 2024.
As a treat for fans, M&M’s is offering a unique and exciting way to engage with the brand and the Jurassic World franchise. With the limited-edition packs and the M&M’s Fun Club rewards program, fans can enjoy a fun and rewarding experience. For those looking for more information on the latest candy releases, consider checking out Hershey’s latest chocolate plant opening.