Mondelez International is making a significant investment of 65 million Swiss francs, approximately $79.6–$80 million USD, in its Toblerone manufacturing facility in Bern, Switzerland. This substantial investment is one of the largest in Mondelez’s European chocolate network over the past decade. The Bern facility will be transformed into a global “Center of Excellence” for Toblerone, with modernized infrastructure and expanded production capacity. This move reinforces Bern as the historic and operational heart of the Toblerone brand.
Mondelez’s Major Investment in Toblerone’s Swiss Roots
The investment aims to elevate Toblerone’s global presence by enhancing its manufacturing capabilities. Toblerone was founded in Bern in 1908 by Theodor Tobler and Emil Baumann, and the city remains crucial to the brand’s identity. Approximately 90% of Toblerone products sold worldwide are manufactured at the Bern facility, producing an average of 4 million products per day. The brand’s iconic triangular chocolate bars are globally recognized, with strong performance in world travel retail markets.
Toblerone’s Global Presence and Bern’s Central Role
Toblerone’s global success is largely attributed to its Bern facility. The brand’s strong global presence is a result of its high-quality products and effective distribution networks. With a significant portion of its products being sold in travel retail markets, Toblerone continues to be a favorite among travelers. Iain Livingston, President of Toblerone & World Travel Retail, notes that Toblerone has “tremendous potential” and that their center of excellence in Switzerland is key to the brand’s growth ambition.
Some key statistics highlighting Toblerone’s global presence include:
- 90% of Toblerone products are manufactured in Bern
- 4 million Toblerone products are produced daily
- Strong performance in world travel retail markets
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A New Era for Toblerone Production
A state-of-the-art production line is set to go live in autumn 2025, addressing rising global demand for premium chocolate. This expansion will support growth in the premium chocolate segment and play a key role in Mondelez’s strategy to become the number one player in chocolate by 2030. The modernization of the Bern facility will enable Toblerone to maintain its high standards while increasing production capacity. You can explore some unique dessert ideas, like the Dubai Chocolate Pistachio Tart, for inspiration.
Toblerone’s Heritage and Branding Enhancements
The Swiss flag will be added to the packaging of Toblerone tablets produced in Bern, emphasizing the brand’s Swiss heritage. This move highlights Toblerone’s commitment to its roots and production location. Tim Spickenbaum, Director of the Bern production facility, expressed delight in the planned modernizations, stating that they will enhance manufacturing capacity and solidify Bern’s position as the home of Toblerone. If you’re interested in exploring more chocolate recipes, check out Dubai Chocolate Bar Recipes.
Mondelez’s Strategic Vision Amid Market Challenges
Despite challenging market conditions, with global chocolate prices rising due to high cocoa costs, Mondelez reported organic growth of 4.3% in 2024, with total sales reaching $36.4 billion. This investment underscores Mondelez’s commitment to strengthening its position in the premium chocolate segment. To learn more about Mondelez’s strategies and performance, you can visit their official website. For dessert enthusiasts, exploring trends like the Dubai Chocolate Strawberry Cup trend can be quite interesting.
Conclusion
Mondelez’s $80 million investment in Toblerone’s Bern facility is a significant step in the brand’s growth strategy. By modernizing infrastructure and expanding production capacity, Toblerone is poised to maintain its global presence and continue delivering high-quality products. You can find more information on related topics, such as the Dubai Chocolate trend in Westchester, on our site.
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