Nature’s Bakery is expanding its product line with the launch of two new bars: Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, reflecting the brand’s commitment to creating wholesome snacks for various lifestyles and dietary preferences. The new products are set to hit the market on May 14, 2025. Nature’s Bakery, headquartered in Pasadena, Calif., is known for its Fig Bars and soft-baked snacks. The company’s product line is available on its website at https://naturesbakery.com/collections/shop-all.
Oatmeal Crumble Raspberry Lemon Bars: A Refreshing Breakfast Option
The Oatmeal Crumble Raspberry Lemon Bars offer a unique flavor profile that combines real raspberries with a hint of tangy lemon and an oat-topped texture. This bar is not just a tasty treat; it’s also packed with 14g of whole grains per serving, making it a nutritious choice for breakfast or as an on-the-go snack. The bars are plant-based, nut-free, dairy-free, and Non-GMO Project Verified, catering to various dietary needs. As Nazneen Motiwala, senior brand manager, notes, “The pairing of raspberry and lemon delivers a unique and fresh flavor combination that our fans have been asking for.”
Some key features of the Oatmeal Crumble Raspberry Lemon Bars include:
* Plant-based and dairy-free ingredients
* 14g of whole grains per serving
* Non-GMO Project Verified
* Joins the existing Strawberry & Apple variety
These bars will be rolling out to Target stores in July 2025, making them easily accessible to consumers looking for healthier snack options. For more insights on the latest snacking trends, you can visit snacking trends during economic uncertainty.
Gluten Free Strawberry Fig Bars: Meeting Consumer Demand
The Gluten Free Strawberry Fig Bars are made with certified gluten-free whole grains, making them an excellent option for those with gluten intolerance or sensitivity. These bars are also plant-based, nut-free, dairy-free, and Non-GMO Project Verified, aligning with the brand’s commitment to inclusive snacking. According to Nazneen Motiwala, “After extensive consumer research showing strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup.” The Gluten Free Strawberry Fig Bars join the existing Raspberry and Blueberry varieties, expanding the gluten-free line.
The Gluten Free Strawberry Fig Bars are now available at Walmart stores nationwide. If you’re interested in exploring more gluten-free options, you might want to check out some gluten-free brownie recipes.
Consumer-Driven Product Development and Market Strategy
Nature’s Bakery has adopted a consumer-driven approach to product development, focusing on the needs and preferences of its target audience, which includes families, busy professionals, and health-conscious consumers. The company’s market positioning centers around clean-label, better-for-you snacks that cater to various dietary needs. The key selling points of the new bars include their soft-baked texture, real fruit ingredients, and whole grain content, making them suitable for breakfast, on-the-go snacking, or lunchbox inclusion.
For those interested in submitting their favorite dessert recipe, you can do so on our recipe submission page. The new products from Nature’s Bakery align with the growing trend of healthy snacking choices, as discussed in 2025 snacking trends.
Nature’s Bakery: A Legacy of Wholesome Snacking
Nature’s Bakery has established itself as a leader in the wholesome snacking category, known for its Fig Bars and soft-baked snacks. The brand’s product attributes include plant-based, allergy-friendly recipes that cater to diverse dietary needs. By creating inclusive snack options, Nature’s Bakery aims to make snacking more enjoyable for everyone, regardless of dietary restrictions. You can explore more about the brand’s mission and products on their website at https://naturesbakery.com.
If you’re looking for more vegan dessert trends to watch, you might be interested in top vegan dessert trends in 2025. For those interested in local dessert shops, consider submitting your favorite shop to our business directory.
