Twinings has launched its first instant herbal tea line, Twinings Refreshers, designed for cold water preparation, marking its entry into the cold beverage segment. This move is expected to shake up the market with its unique blend of flavors and convenience. Nationwide availability begins in August 2025, priced at $6.29 SRP per box, with five packets per box. The product will be available at major retailers including Target, Kroger, Albertsons Safeway, ShopRite, Walgreens, CVS, and online at Amazon and TwiningsUSA.com.
Flavors, Ingredients, and Preparation
The Twinings Refreshers line debuts with two exciting flavors: Strawberry Raspberry and Peach Mango, featuring honeybush herbal tea extract and real fruit pieces for a sensory pop. These flavors are made with no artificial sweeteners and are caffeine-free, making them suitable for all ages and times of day. The proprietary drying technology used preserves the natural taste, aroma, and visible fruit bits, ensuring a refreshing experience. For a quick and easy drink, simply mix the packet with 12oz cold water, stir, and serve over ice.
If you’re looking for inspiration on how to incorporate herbal teas into your recipes, you might enjoy exploring some creative ideas on herbal teas for spring. The combination of herbal tea and fruit flavors is a great way to enhance your beverage experience.
Aligning with Consumer Trends and Preferences
Twinings Refreshers targets the rising demand for cold, functional beverages among Millennials and Gen Z, offering convenience and premium quality. The product capitalizes on trends toward portable, instant solutions and the popularity of café-inspired drinks from chains like Dunkin’ and Starbucks. By leveraging its heritage of blending expertise, Twinings delivers a flavor-packed boost ideal for workday pick-me-ups or relaxation. This aligns perfectly with the growing demand for convenient, high-quality beverages.
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Brand Commitment to Innovation and Quality
According to Stephanie Berez, VP of Marketing, North America, “For more than 300 years, Twinings’ Master Blenders and expert Herbalists have brought the most exciting blends to tea lovers all over the world. With Twinings Refreshers, we’re bringing that same quality and craft to a new kind of herbal tea experience.” This statement highlights Twinings’ commitment to innovation and quality, combining its heritage with modern technologies and formats. The brand continues to expand into new beverage spaces, ensuring that its products meet the evolving needs of consumers.
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Where to Purchase Twinings Refreshers
Twinings Refreshers will be available at major retailers such as Target, Kroger, Albertsons Safeway, ShopRite, Walgreens, CVS, and online at Amazon and TwiningsUSA.com. For product details and to make a purchase, visit the official Twinings USA website. As the launch approaches, fans can stay updated by following @TwiningsUSA on social media.
For those looking to explore more seasonal tea blends, spring tea blends offer a refreshing way to welcome the new season. By offering a convenient and premium instant herbal tea experience, Twinings is set to make a significant impact in the cold beverage market.
Treat yourself to some themed apparel to go along with your new favorite drink.